Hey folks! This week I sat down the Isaac Arthur of CODO design to talk about practicing what you preach. As designers we advise our clients in so many ways, but often time forget to listen to our own wisdom. Creative companies large and small end up thinking we’re somehow above the power of marketing and rely so much on networking and old school methods of business building. It’s not that it’s wrong, or it doesn’t work, but what would happen if we practiced what we preach? Maybe we’d all do a lot better. Isaac shines some light on how CODO operates and gets focused on brand as business rather than just brand as service.

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Codo Design – www.cododesign.com
Craft Beer Branding Guide