Season 1 / Episode 4: “Brand As Business” with Denise Lee Yohn

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Hey friends! Well, this episode is already close to my heart. For one, I got to spend some time with someone I admire, who sheds so much insight on the other side branding that so many creatives either ignore, forget, or simply don’t consider. But, most importantly, this episode launched this podcast. Denise pushed to have our conversation recorded and as a result I stumbled into producing a podcast. Unfortunately, my amateurism shines quite bright in this episode and for that I apologize. I do urge you to power through my side of the conversation in all its reverbitude (which is now a word), because Denise Lee Yohn puts down some serious insight and knowledge. It’s well worth it.

Checkout Denise Lee Yohn’s website
Find her on Twitter @DeniseLeeYohn
Pickup “What Great Brands Do” here
Download a sample chapter here

If you’ve enjoyed this first month, please do comment below and tell your friends. Spread the good word, yall!

 

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