Despite being England’s number one snack food, no concept had been created with chips, or crisps as the Brits call them, as the focus. That is until Hip Chips was born. The new concept takes a modern approach to the look and feel that’s confident, strong, and unapologetic. The team leveraged classic English design elements to root it in the culture: red pin stripes, classic typefaces, etc.
I rather enjoy the poster directions that shirk the go-to use of food photography and instead focuses on the type.
Designed by Ragged Edge