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Octo Rum spirits branding & packaging

Octo Rum spirits branding & packaging

Octo Rum concept spirits branding and package design by Chiapa Design in Brasil

The Rum space is overwrought with competition mostly playing with the same look. You have your handwritten elements, some distressed stamps, maybe even an illustration of a ship or nautical scene. The identity and brand packaging design for Octo takes a different approach. For one, you don’t even see the product. More importantly is the bold imagery employed as the main focus. Octo uses an obvious cephalopod tentacle, in a singular color which pops off the black and white high contrast background. In the background are images of gruff, pirate-like men which is a nod to rum’s history. It’s gripping and intriguing making you want to stare. All good things for a fresh rum brand.

My only criticism is that the imagery across the rum styles is too similar. I would’ve liked to have seen some variation in the tentacle and more clarity between the portraits. However, it is only a concept brand so we can’t ask for too much, or can we? Great work overall.

Designed by Chiapa Design


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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