Winter Milk ice cream shop branding

I love it when a project has such comprehensive photography, and – more importantly – comprehensive thought and creative. Most dessert shops fell into this super synthetic look with the rise of froyo. Winter Milk isn’t a departure from this general feel, but has executed a look that feels more authentic and crafted. Sure, the walls are plastic, but there’s a bit of nostalgia mixed in which gives it a kitschy, fun feel.

The typography is clean, simple and modern. It’s supported by little else than a simple bounding box that’s a rounded corner diamond. This style is directly influenced by cafeterias and food dives of the 1960s where hand craft was just the way things were done.

Designed by anagrama in Mexico City & Monterrey, Mexico



The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!