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Season 1 / Episode 36: Eli Altman, naming genius

Season 1 / Episode 36: Eli Altman, naming genius

Podcast interview with naming guru Eli Altman of A Hundred Monkeys

The name of this episode is certainly not, “What’s in a name?” No, that would be boring and when two naming experts get together to chat, it’s anything but boring. This week we chat with Eli Altman of A Hundred Monkeys, a naming agency out of Berkley, California. We discuss what makes a great name, why naming matters, and chew the fat on some war stories. There are some gems in here worth picking up. I’ll leave you with one, but you’ll have to listen to hear the others:

“It’s not really about you. It should be about the conversation you’re trying to start with your audience.”

Show Notes

Don’t Call It That – a naming book by Eli Altman

A Hundred Monkeys website

A Hundred Monkeys on Twitter @ahundredmonkeys


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.



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