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Big Ditch Brewing Company — Branding Identity, Str...

Big Ditch Brewing Company — Branding Identity, Strategy, Packaging, Print, Interiors, and Web Design by Block Club

Big Ditch Brewing Company is a brewery, taproom, and restaurant based out of Buffalo, NY. Block Club was tasked with re-branding the brewery as it moved to a bigger location and encompassed the brewery’s values of Strength, Pride, and Ambition. They took Big Ditch’s signature shovel and incorporated it into several touchpoints across the brand, my favorite being the use as a tap handle. Their name comes in part from the ‘big ditch’ that was the Erie Canal, and many collateral pieces feature renderings of old Erie Canal maps, or an embossed water texture. The brand overall is rugged and hardworking but not lacking in approachability.

Branding Identity, Strategy, Packaging, Print, Interiors, and Web Design by Block Club.

 


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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