Sabotage Wine Identity, Packaging & Print Design by Javier Garcia

Sabotage Wine was the brainchild of winemaker Sean Roney; who was raised in a winemaking family. However, he pursued a career in law before giving in to the call of winemaking. In a way, the siren’s call of wine sabotaged his law career, and so his line of wine gained a name and brand story.
To quote designer Javier Garcia:
As a way of sabotaging the label we juxtaposed a ripped piece of imagery inspired by art of the 1500’s with a more contemporary and modern piece of elegant typography. Using law iconography such as the sword, scale and the Lady of Justice, we developed a brand that has character, meaning and mysticism that carries over all the elements.
To help bring the brand to life and to celebrate it’s release, we created an invite that incorporated the mysticism in law imagery and reinforcing it with a metal coin that ties it back to the look of coins from the 1500’s.
Sabotage Wine Identity, Packaging & Print Design by Javier Garcia. Illustration by Steven Noble.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!