Sabotage Wine was the brainchild of winemaker Sean Roney; who was raised in a winemaking family. However, he pursued a career in law before giving in to the call of winemaking. In a way, the siren’s call of wine sabotaged his law career, and so his line of wine gained a name and brand story.
As a way of sabotaging the label we juxtaposed a ripped piece of imagery inspired by art of the 1500’s with a more contemporary and modern piece of elegant typography. Using law iconography such as the sword, scale and the Lady of Justice, we developed a brand that has character, meaning and mysticism that carries over all the elements.
To help bring the brand to life and to celebrate it’s release, we created an invite that incorporated the mysticism in law imagery and reinforcing it with a metal coin that ties it back to the look of coins from the 1500’s.