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Lé Pastel Branding, Packaging, and Print Design by...

Lé Pastel Branding, Packaging, and Print Design by Claudia Arguetta

Lé Pastel is a high-end pastry shop with a variety of delicious desserts, from which it takes color palette inspiration. The brand balances these soft, feminine colors with a bold, blocky uppercase type that is used for the wordmark and some headline copy. The blockiness of the letters is carried through some of the packaging touchpoints, using stark color blocking on the cups and stationary. It’s a fun and inviting brand, without being overly whimsical and feminine, which a lot of pastry shops tend to take. I think calling themselves a ‘Desert House’ also adds a nice, bigger and bolder sense to the whole operation.

Lé Pastel Branding, Packaging, and Print Design by Claudia Arguetta.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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