Lé Pastel is a high-end pastry shop with a variety of delicious desserts, from which it takes color palette inspiration. The brand balances these soft, feminine colors with a bold, blocky uppercase type that is used for the wordmark and some headline copy. The blockiness of the letters is carried through some of the packaging touchpoints, using stark color blocking on the cups and stationary. It’s a fun and inviting brand, without being overly whimsical and feminine, which a lot of pastry shops tend to take. I think calling themselves a ‘Desert House’ also adds a nice, bigger and bolder sense to the whole operation.

Lé Pastel Branding, Packaging, and Print Design by Claudia Arguetta.