Österlånggatan 17 is a modern local restaurant in Stockholm that serves home cooking with a twist for a mixed ambiance. Lobby Design was tasked with creating an identity that was easy-going, unpretentious, modern, and gave a sense of the quality of the food. The result? Humorous and surreal illustrations taking center stage on most of the print material, loosely based on anecdotes and persons that were connected to the restaurant, adding a personal, whimsical touch to the whole brand. I wish I knew what the anecdotes were because these illustrations leave me wanting to know. There’s a childlike quality to the illustrations, and they’re used in surprising and fun ways across coffee cups and take out bags, adding delight to each piece.

Österlånggatan 17 Branding & Illustration by Lobby Design.