Luxerose is a range of pre-mixed cocktails targeted towards the millennial female audience in New Zealand. Designed specifically for special occasions, such as bachelorettes, and as a gift, prominent New Zealand mixologists were commissioned to create 3 blends that reflected the current flavor trends in their country’s social scene. Packaging is a unique component for Luxerose; each cocktail is bottled in glass vial, and the three vials are in a sturdy case that features a bright, energetic botanical pattern on the lower half.  It’s definitely a unique concept and one that is sure to take off among this audience.

Luxerose Branding & Packaging by Onfire Design.