A mobile infusion of the Cajun cuisine in Chicago, Boo Coo Roux is a fully hand-illustrated brand that blends the funk of Chicago food truck culture with the spirit of the south. Using broad brush strokes and virtually no digital typography, this brand brings a sense of humanity, warmth, and energy that’s typically lacking in clean digital directions commonly found elsewhere. Smart use of a high contrast color palette not only ties everything together in a bold fashion, but it also lets the food truck stick out like a sore thumb (in a good way) in the cold, concrete jungle that is Chicago.

Boo Coo Roux Branding by Nicole LaFave (Design Womb).