Egg Shop NYC was created to celebrate the art of the egg sandwich, and so a vibrant, playful and quirky brand was in order. LMNOP Creative crafted this visual identity with the colorful personalities of the owners in mind, creating intriguing egg illustrations and contrasting them beautifully with clean, modern typography.  The interiors are bright and spacious, using mint green to create an uplifting vibe with small surprises built into the space; my favorite being the singular yellow tile among a sea of white tiles on the counter.

Egg Shop Branding, Illustration and Packaging by LMNOP Creative.