Located in the lower east side of Manhattan, Mr. Purple is a bar and restaurant built to capture the soul of an eclectic artist’s loft. LMNOP tackled this concept by creating Mr. Purple, a fictional artist with his own unique style and aesthetics. Each piece of collateral is filtered through this prism of personification to introduce imperfections and specific aesthetic quirks that really bring the brand to life. The vibrating colors, bold patterns, and modern pop-art compositions bring a sense of humanity and fun to an otherwise solemn space overlooking the city.

Weird but vibrantly memorable: Mr. Purple by LMNOP Creative.