On the French island of Corsica, there is a legendary mischief-maker called Fullettu that only comes out once the sun has set. He serves as the inspiration for Alba — a modern Corsican beer that speaks to a younger generation’s fun-loving nature and tendency to stay up all night. This concept translates cleverly to the label design; when there is light, the image of Fullettu sleeps with his eyes shut, but come darkness, the label glows and the goblins eyes spring open. This experience also translates to Alba’s website; using geolocation to determine the user’s time zones, the website experience is different depending on if you visit the site during the day or night.
Alba Beer Branding & Web Design by Landor.