How do you create a Chinese-fusion restaurant in Shanghai that helps diehard foodies rediscover the tastes that shaped their palates? Meet Heritage by Madison; a restaurant that combines Eastern and Western influences in its language and visual identity to create a brand that is both familiar and delightfully foreign. It is the intersection of old and new China, honoring its culinary past while looking optimistically towards the future. My favorite part of this identity is the use of what RE calls ‘Heritage Proverbs’; they mixed Wester and Eastern proverbs to create their own style of communicating that is nothing short of engaging.
Heritage by Madison Restaurant Branding by REAgency.