Design with delicious intent.™
READING

North Pier Brewery Branding by CODO Design

North Pier Brewery Branding by CODO Design

North Pier Lighthouse in Benton Harbor, Indiana, is the main inspiration for this brand, serving as a symbol of guidance and a landmark of the community, it was what founder Jay Fettig wanted to evoke with this brand. Recognizing the cliché of a lighthouse, CODO Design chose to get rid of that figure and rather focused completely on the light itself. That’s why the brand plays with rough industrial typography and straight angles of beaming light coming out of it, that tells the story of a town and a brewery with charm and resilience regardless of adversity.

North Pier Brewery Branding by CODO Design


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

RELATED POST

COMMENTS ARE OFF THIS POST

INSTAGRAM
G&G on the Gram
Feed your inbox with weekly inspiration

Feed your inbox with weekly inspiration

Join the email list to receive our weekly digest of restaurant branding inspiration.

You have Successfully Subscribed!