It’s Friday, which means we’re going to lift our spirits and celebrate another week coming to an end with some beverage branding. This case study comes to us from historically-rich Norway. Indeed, this particular brewery takes its name from a locally renowned brewer and pharmacist that lived 100 years before in their shared hometown of Bergen, Norway. Ole Flak Ebbel Hald used to proudly emblazon his bottles with his monogram as a mark of his hard work, a visual device that was adapted and evolved for today’s rebirth of the brand. Transformed to incorporate an image of the bridges near the coast where the brewery physically sits, the bridge image also symbolically represents the brands bridging of past and present, rooting the brewery in the local history while gazing ahead and marching towards the future. This happens again and again across the visual system, reinforcing the connection between old and new, past and present. The labels are simply designed, incorporating an impactful dieline that draws visual focus to the badge on each bottle. The seal on the front too is simply designed, with classic serif typography and a modern, flat monoline illustration of their H-Bridge monogram. This seal device can be found across the entire system, along with the signature of (who I presume) is the new owner. These ‘seals of approval’ on each touchpoint lend an air of authority to the brand, thanks to the simple design and welcoming colors and type, it doesn’t feel staunchy or bureaucratic. Overall, a job well done by or Norwegian friends at Frank.