Larry’s Coffee is one of the leaders when it comes to fair trade and sustainable coffee production and with a large and loyal audience to rebrand was a real challenge. The overall purpose of the rebranding was to reposition and set the brand for a successful future as more and more brands move toward the fair trade market. What the guys at Frankie Creative did was to keep the quirky and fun visual language with some of the brand’s previous elements like the character and the iconic hat.
Larry’s Coffee Rebranding by Frankie Creative.
