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Larry’s Coffee Rebranding by Frankie Creativ...

Larry’s Coffee Rebranding by Frankie Creative

Larry’s Coffee is one of the leaders when it comes to fair trade and sustainable coffee production and with a large and loyal audience to rebrand was a real challenge. The overall purpose of the rebranding was to reposition and set the brand for a successful future as more and more brands move toward the fair trade market. What the guys at Frankie Creative did was to keep the quirky and fun visual language with some of the brand’s previous elements like the character and the iconic hat.

Larry’s Coffee Rebranding by Frankie Creative.


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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