Rabaska Cider Branding & Packaging Design by lg2

Rabaska is an artisanal, Canadian cider. It hails from an area near the Richelieu River, which served as the point of inspiration for Rabaska. The image of a large bark canoe, the same kind the natives of the area used to explore their environment, graces each can. The look of the canoe is updated to make a more contemporary tie to local watersports, in addition to this historical reference.
I particularly like the lettering in the main wordmark. It’s a bit rough and rugged as if someone with a thick square-tipped marker drew it without worrying too much about where the terminals meet. The canoe graphic device lends an interesting shape to the overall packaging that catches a consumer’s eye, standing out especially nicely on the saturated navy of the packaging. 
Rabaska Cider Branding & Packaging Design by lg2.

 

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