Rabaska is an artisanal, Canadian cider. It hails from an area near the Richelieu River, which served as the point of inspiration for Rabaska. The image of a large bark canoe, the same kind the natives of the area used to explore their environment, graces each can. The look of the canoe is updated to make a more contemporary tie to local watersports, in addition to this historical reference.
I particularly like the lettering in the main wordmark. It’s a bit rough and rugged as if someone with a thick square-tipped marker drew it without worrying too much about where the terminals meet. The canoe graphic device lends an interesting shape to the overall packaging that catches a consumer’s eye, standing out especially nicely on the saturated navy of the packaging.