From The Branding People’s case study:
The 21st-century offers ways to freely enjoy ourselves we’ve never seen before. This raises some questions: Are we doing what we want? Are we living our best life? Now you can answer these with pleasure. Joy is the new way to consume cannabis. A brand that has four product lines that are mainly presented as edibles and pre-joints. All available in single serves at a low cost. The goal is to capture the attention of regular users and curious consumers alike. To captivate them, tbpmx makes use of bright and saturated colors mixed with a bold communication, complemented with a logo that screams “I’m here, enjoy now!” This is like music to the eyes, a dynamic, playful, and pop-heavy graphic approach, topped with a driving editorial style that is bold and has hints of movement. To contrast this heavy appeal, the packaging remains simple, cool, and user-friendly.
Joy CBD Edibles Branding by The Branding People.