Goldie’s Rotisserie branding by Super Creative

There are a lot of restaurant brands adopting a “back to basics” position when it comes to cuisine and visual presentation. The challenge with this approach is giving “basic” elements emotional impact and memorability.

I love the work Super Creative did for Goldie’s Rotisserie, a chicken-chuckin’ food truck that roams Martha’s Vineyard, because it strikes a balance in everything. The sun mark is approachable yet has its own warm personality. The script brand type is rooted yet fully customized for a signature feel. And the color palette is soaked in vintage nostalgia without becoming sleepy or dull.

Individually, each part of the identity feels familiar and approachable (like a juicy rotisserie chicken) but as a whole, the brand evokes a sunny vibe with elevated attention to detail (like the flaky finishing salt on top of the chicken). The result is worth sinking your teeth into.

Designed by Super Creative

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!