The Bearded Lady restaurant branding by école studio & Franko

What could be more fun than mixing the strange and weird with food? That was the vision for The Bearded Lady, a full service restaurant in Amsterdam. 

The identity projects a colorful expression of oddities with lovely illustrations that feel like posters at times. The subject matter covers the bases of Vaudevillian icons like the three-eyed cat and bearded lady, of course. Classic tiki icons are also leveraged to give a beachy vibe to the restaurant’s experience. 

Here is what the teams at ecole Studio and Franko have to say about the work and approach:

Rated as one of the best and small dining restaurants in Amsterdam, “De Vrouw met de Baard” or “the Bearded Lady” feels like walking into a cozy and kitsch home.

United by the motto that everyone is welcome, the approach was to illustrate four different quotes that consolidate the experience of The Bearded Lady: Fire comes from within, Soul is love, Weird makes us special & Strange is unique. With this parameter in mind, graphic elements, handmade mural, bandanas, menus, and wine glasses were developed to create a unique and meaningful branding.

Overall, the identity is fun and unique. It draws the eye in with the intricacy of the illustrations and delivers a whimsical moment that creates connectivity to the restaurant’s brand.

Designed by ecole studio & Franko

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.