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Estudio Pum’s illustration and design for this alcohol and tea-infused product grabbed my eye immediately. The illustrations are captivating in their style and subject matter. Using slight grit and organic forms, the creative team creates a surreal experience that draws your eyes into the twists and meandering elements.

I love how the gold metallic of the cans complement the look. It creates a marriage of material and design that’s well-considered.

Additionally, the infusing of the required information, English and Chinese characters, all seem well concerted. This is a notable win for the creative team.

Designed by Estudio Pum

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