Floresta cannabis packaging & branding by Un Barco

I’m always impressed by designers who can take seemingly unrelated colors and make them work wonderfully. That’s the case for the branding and packaging suite design for Floresta, a cannabis brand.

The brand sells kits containing ceramic pieces for cannabis consumption. They’re inspired by flowers with a healthy dose of psychedelic vibes.

An Art Nouveau typeface spearheads the brand’s identity, setting an organic, curvy visual tone. It’s remniscent of flitting smoke and has the feeling of euphoria baked in. From this baseline, the creative team builds out patterns inspired by floral elements and marijuana plants.

My only gripe is how the sans-serif supporting type seems completely devoid of character. While this creates a dichotomy in comparison to the core typography, it’s almost too stark of a departure to be a good fit.

Other than that, this visual identity is wonderfully impressive.

Art Direction: Un Barco
Photography: Lucia Baldi

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