El Kapan’s brand spans across multiple media with each adding its own elements. With bright pops of vibrant colors intermingled with imagery of food and based on a simple reserved layout and base color palette, the brand identity is allowed to command a number of different attitudes. This speaks directly to the offering of “shish and fish” where you can have multiple flavors all on one plate.

I may be the only designer who says this, but I love photography in menus. It’s was a no-no by many chefs for a long time because it reminded them of a chain restaurant. However, when you spend so much time on presentation and creating beautiful dishes, why not let that sell the plate? Some would say it’s because you can’t guarantee that same look every time, however; I think it’s worth that little risk.

I would have liked to see the color pops find their way into the stationery and wine labels. Even if they were subtle I think it would’ve furthered the tie in. With the pen and ink illustrations a water color element would’ve been a superb delivery mechanism for said color pop. Even without it, they’re simply beautiful.

Designed by Marka Collective

02ca3741089727-579871ecd667c 4cb54341089727-579871ecd2581 5ad2ee41089727-579871ecdb0d2 8dc4e041089727-579871ecd2ba3 9f632041089727-579871ecd9a98 27c1b041089727-5799e43d44235 40bc4a41089727-579871ecd5c3d 79f2ac41089727-579871ecc2f35 88eff641089727-579871ecd4b9f 0619d241089727-579890748c438 642a4c41089727-579890748bbce 13192141089727-579871ecd83ed 14994541089727-57988c49c5645 67598041089727-579871ecd7245 72115741089727-579871ecda6c4 a41afd41089727-579871ecd6c85 a65f7941089727-579871ecd7782 a0157f41089727-579871ecd61e8 a5043141089727-579871ecda033 bb6c3241089727-579871ecd7d41 c9fd6741089727-579878a5b7a7e d58e0e41089727-579871ecd8a26 d151e341089727-579871ecd504a e1339841089727-579871ecdab6a efd2db41089727-579871ecd563f