Although not a lot of imagery to show, this food truck brand identity design was worth sharing. The key elements that jump out are the brand typography design and the iconography. The type is beautiful, modern, readable and fresh. Set with the simple, limited color palette allows it to shine on printed material and the truck itself. The designer describes the concept and direction:

Choultz is a Montreal food truck project revisiting sauerkraut adapted to street food. Choultz recreates all the great classics of street food by adding delicious homemade sauerkraut. Thus, rediscover your favorite burgers, hot dogs and poutines through the delicious Chougers, Choudogs and the famous Choutine!

Designed by William Wechter

Pepe Food Truck by Jose Andres