Fair State Brewing is a cooperative brewery located in the Twin Cities of Minnesota. With the craft beer industry teeming with competition and no shortage of excellent design work throughout, this brewery and the design team behind it had its work cutout for them.
As a co-op, the brewery is equally focused on producing perfectly crafted beer and building a strong community of members. Inspired by this passion, we developed a unique brand position, naming, identity system, and brand platform that reflect the brewery’s one-for-all feel. At the heart of the identity is the iconic “infinity pint”—an infinity symbol that morphs into a beer glass—which speaks to the unending connection between brewer and community.
The aesthetic is quite refreshing in a world where over-design happens all too often. The clean simple lines visually communicate the infinite cycle of cooperation while serving as an unforgettable mark to define the brand’s values. The interiors take the torch and push the brand-first approach further to create a memorable space threaded with the unique flavor of Fair State Brewing.