Design with delicious intent.™

Doma Dona cafe & coffee branding

Doma Dona coffee and cafe branding and interior design by Senka in Jakarta Indonesia

Simple, stark and indelibly modern, this coffee and cafe brand in Jakarta pulls off a brilliantly confident look and feel. Spearheaded by an iconic brand mark that’s a clever monogram of two “D” letterforms, the brand executes a refined tone visually. A muted color palette compliments the product and interior space which sets the stage for dramatic  planes of color introduced as a nod to the bowl of the “D” shape. Finally, little details like door handles carry the brand to solidify experience and brand recall.

Designed by Senka in Jakarta, Indonesia


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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