Simple, stark and indelibly modern, this coffee and cafe brand in Jakarta pulls off a brilliantly confident look and feel. Spearheaded by an iconic brand mark that’s a clever monogram of two “D” letterforms, the brand executes a refined tone visually. A muted color palette compliments the product and interior space which sets the stage for dramatic  planes of color introduced as a nod to the bowl of the “D” shape. Finally, little details like door handles carry the brand to solidify experience and brand recall.

Designed by Senka in Jakarta, Indonesia