Usually when you see burger brands, they are large and in charge, brightly colored and bold. Carnivale takes a softer more organic approach but doesn’t lack in personality. The pen illustrations by Matilda van der Walt add a lovely sense of movement to the visual identity, and the subjects in her drawings really turn on the charm. Even the colors are welcoming; a warm robin’s egg blue and appetizing vermillion invite a would-be guest to sit down and enjoy their burger instead of rushing them to eat and leave.

Carnivale Branding & Illustration by Matilda van der Walt.