Jatachi is an Asian street food restaurant that takes a distinctly urban tilt to its brand. Inspired by sticker art culture and graffiti, the logo works as an artists’ tag, covering up what looks like found shirts and print pieces and claiming them as its own. This makes the identity system flexible and dynamic; any new pop culture pieces can be claimed by Jatachi and integrated into their look.
Jatachi Branding by Practica.