Jatachi is an Asian street food restaurant that takes a distinctly urban tilt to its brand. Inspired by sticker art culture and graffiti, the logo works as an artists’ tag, covering up what looks like found shirts and print pieces and claiming them as its own. This makes the identity system flexible and dynamic; any new pop culture pieces can be claimed by Jatachi and integrated into their look.
Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.
Grits & Grids® is a project by Vigor, a restaurant branding and marketing agency based in Atlanta, Georgia. The Grits And Grids name, and associated marks are registered trademarks of Vigor Graphic Design, LLC.