Ganso Cafe in Cancun, Mexico offers a fresh space and fresh plates for all ages. It’s an inviting and fun place inspired by the tropics, with a visual style that is happy, youthful and elegant. Colorful and amorphous illustrations carry the weight of the visual identity, sharply contrasting with the clean typography of the mark. It’s fun and cheeky in a Kate Spade sort of way; each card, coffee cup and menu page is a surprise and a delight with a different illustration on each.

Ganso Cafe Branding, Packaging & Print Design by Karla Hernandez – Charlotte.