Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves. By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our [Hunger’s] proposition: snacks so good, they’re criminal. Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.
Stash Snacks Branding, Illustration & Packaging Design by Hunger.