Flowers and coffee, what more could a girl ask for? Located inside of a plant nursery, Eden hopes to depict its own version of paradise on earth with a visual identity based in the neoclassical. A seal, depicting Adam and Eve enjoying an afternoon coffee in the buff, really captures this idea. Other botanical elements sneak their way into the brand; the logoype, for example, subtly features thorns, and additional marks showcase a single sprig of a coffee plant rife with berries. The menu suite is printed on softly hued pastel paper, and a classic two-column grid adorns each.
Eden Flowers & Cafe Branding by Chapter Studio.