Naturale, as the name suggests, focuses on all manner of natural foods. It’s look, developed by Bocanegra Studio, is light and airy, juxtaposing simple monoline illustrations with painterly swathes of color. The unrefined nature of the illustrations refer back to Naturale’s mission; focusing on minimally processed ingredients and whole foods. The brand typography and layouts are simple and uncluttered, resulting in an easy-to-read experience that puts a focus on the pops of color from the illustrations. Overall, Naturale is lighthearted, friendly, and feels like the virtuous choice for lunch.
Naturale Fast Casual Restaurant Branding by Bocanegra Studio.