‘Ama,’ are Japanese women divers who are known for collecting pearls and seafood. This tradition goes over 2000 years old, and it is a fascinating custom that was passed generation to generation. It makes sense this restaurant chose this to be the representation of their brand, deeply and extraordinarily faithful to Japanese traditions and folklore, it reflects genuine respect and effort to honor this culture.
Sociedad Anónima created a visual language for this brand that it’s soundly established on Japanese minimalism. Using black and white as their only pallet, and very unique illustrations it resembles the historic cultural Ukiyo-e art, and the clean use of ink and paper echos the value of simplicity, elegance, and beauty.
Ama Branding by Sociedad Anónima