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Kanzan Coffee & Chocolate Branding by Futura

Kanzan Coffee & Chocolate Branding by Futura

Yes! Coffee, please!
Kanzan is a highly minimalistic brand from Saudi Arabia. Designed by the creative studio, Futura, the whole brand identity was inspired by the hills of the country. Therefore, the rustic and earthy colors and materials are not a surprise; pared with a stylized and simple logo and using only two typographies this brand evokes elegance, simplicity, and sophistication.

We love how Futura, found a way to differentiate their two main products, coffee, and chocolate, simply by using different materials and finishes on the labels, such as foil. This is a great example of how less is more.

Kanzan Coffee & Chocolate Branding by Futura


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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