We love ourselves some good french restaurant. Justine is not only that but it’s a brand that dares to breaks the boundary of just classic French Styling, and it surprises with playful and witty imagery that evokes the ‘Joie de vivre’. The joy of living. This New Orleans restaurant is irreverent to the senses both delighting you sometimes and others making you gasp with the unexpected. One of the greatest traits we find with this whole branding and visual identity is the juxtaposition of the classic with the pop. We encounter traditional elements like the traditional Brasserie-Menu-Style, and the main icon of statue The Spirit of Justine; pare and montaged with a bright magenta and provoking illustrations of mouths and other fun collages.
Shout out to The Made Shop for giving us all such a fresh new understanding of how a Brasserie & Bar could look like.
Justine Branding by The Made Shop