Not every project we work on sees us on the ground level building a restaurant’s brand from scratch. A lot of restaurant brand experiences are already underway when we’re engaged. In those instances we’re tasks with building upon an existing brand to grow it effectively. Such is the case with Three Sheets in Atlanta, Georgia.

When we were asked to produce simple promotional materials for events for Three Sheets, we immediately worked with the restaurant to pinpoint what the the experience was really about. After plotting the defining characteristics of the lounge’s unique experience, we defined key elements that would define the brand’s look moving forward. We wanted consistency but fluidity as each event had its own vibe.

The result of this first stage of work is a series of posters and fliers to promote three key events. Each has its own feel, but remains rooted in the Three Sheets lounge style and vibe.