Luxe is an upscale Providence, Rhode Island burger bar and their meat is their bread and butter. They use the finest American beef so naturally a virile cow is the image of choice in their branding marks. Created by Seth Johnson, Luxe uses the cow portrait in a variety of ways, including as an embossment on letterhead and business cards. The embossing gives the material a prestigious feel and the promise of a great piece of meat accompanies the branding of Luxe. The remainder of the branding is relatively simple. letting the cow portrait and how it’s presented stand on its own.
