Rum has long been associated with all things pirates and when Swig was approached by Kilohana Rum to handle their branding, they knew right away what direction they didn’t want to go. Rum takes many of us back to our college days, the years of pirate rum, red solo cups and not really caring about the image of the liquor you’re drinking. Kilohana cares and their branding is more about holiday vacations at the beach and the care-free, laid-back lifestyle of surf culture. It’s a departure from much of what rum branding has become and that’s the point. With an upscale product comes upscale branding and at the heart of Kilohana’s image is a message that things are different with this bottle of rum. All of the imagery of Kilohana is consistent with Hawaiian culture, appropriate for a Hawaii brand. The branding is clean and has a vintage feel and there are no cartoon pirates or planks anywhere to be found.

kilo_logo_wood_690

kilo_shipper_web_690

Kilo_Final_Bottle_b_690

kilo_giftbox_690


kilo_recipebook_690

 

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.