McDonald’s Paris shows off its amazing brand recognition by simplifying down “The Big 6.” First, this is awesome. The food items themselves are so iconic that they can stylize them to the bare minimum and have them still be recognizable as McDonalds. Their brand identity has extended into the actual food. Of course this only happens through consistency, frequency and reach. The fact that McDonald’s has controlled their process to the point of perfecting the presentation and look of its food is amazing. Especially across the world. Anyway, enough gushing, enjoy the work done by TBWA. Found on AdFreak
