Vaudeville takes a front seat with the brand identity for this craft beer brand. Tarrot cards, gypsies, and other imagery reminiscent of that era draw up a mysterious intrigue that screams “Forgotten Boardwalk.” The illustration work, a mix of stippling and scratchboard style, help root the look in what can now be considered Neo Retro.

The color palette is of great interest here. It’s a merging of spritely hues that are quite unexpected: a violet blue, metallic magenta, and green-gold. They too help push the mysterious factor and increase the power of memorability in this work.

This is sideshow life brought to life in excellent form.

Designed by Perky Brothers

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