Located on Warwick Avenue in London, this coffee shop’s passion is found in serving the best organic coffees. Respect for the craft of coffee is an age-old trade which aligns perfectly with the historic location. “We were inspired by the company’s enthusiasm for making the trip on the iconic Tube be tastier. The symbol of the letter “S” resembles the path of cars drawing the underground of the city,” states the studio’s website. And they realize that inspiration wonderfully.

The identity is a perfect marriage of classic and modern seen in through typography selection and composition.  The grid serves as an excellent guide which creates a disciplined look and feel. London Underground mnemonic devices help seal the tie to the inspiring landmark. Those coffee cups are especially awesome.

Designed by Studio Vanila

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