Tio Joe burger restaurant branding

Maybe because it’s my name and I am an Uncle with Spanish roots. Maybe it’s because it’s beautiful simple design. Either way, the brand identity design for Tio Joe, a rustic burger restaurant in Barcelona, Spain, is absolutely fantastic. From the simplified burger icon through the slab serif, stenciled logotype, the identity creates a super strong, easily identifiable look. It’s super industrial but maintains this modernist feel that’s clean, simple, and fresh. When literally stenciled onto shipping crate reclaimed wood, it really starts to hit its stride. Beautiful work.

Designed by Diferente

09c6eb35004533.56e6902c6721e

\91ec5935004533.56e6902cb22ca

607fd835004533.56e6902c66d15

 

645bbb35004533.56e6902cb2744

1168c535004533.56e6902cb0098

57105f35004533.56e6902c8cc4b

20118235004533.56e6902cb06cd

abafae35004533.56e6902cb119d

b250e035004533.56e6902cb0c05

be7da735004533.56e6902c8d294

c3920d35004533.56e6902cb1cd2

e163b335004533.56e6902c6663d

fd42d935004533.56e6902c5291c

 

fd94cc35004533.56e6902cb1684

Diferente_TioJoe_SignageExt_HR Diferente_TioJoe_StoreFront_HR Diferente_TioJoe_WoodSignLeft_HR Diferente_TioJoe_WoodSignRight_HR

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.