New opportunities aren’t always won via the traditional pitch scenario. For Wyne Enterprises, this project was won via napkin drawings. Yeah, for real. The brand for Starboard, a neighborhood bar in San Francisco’s Mission District, is a neighborhood folksy feeling experience. With illustrations that merge food, utensils and sourcing, mixed with fable-like copy set in classic type, the bar’s attitude comes off approachable, cool, and intriguing. It feels as if Aesop came to live in a sort of Alice in Wonderland manner.

Designed by Wyne Enterprises