The packaging and identity for Black Bear is a meld of surreal photography, illustration, and beautifully minimal layouts. A bear leads the imagery as a nod to the relationship between bears and salmon, the brand’s flagship smoked product. This imagery melds perfectly with the forestry and natural landscape imagery all in black and white, high contrast. This adds an anchoring element to the product line while bolstering the modern starkness of the rest of the layout.

Designed by Chiapa Design