Design with delicious intent.™

Fast Fresco soups food packaging design

Fast Fresco soups food packaging design

Fast Fresco soup food packaging design CPG branding by Auge Design in Italy

This rebrand and new design direction for a fresh soups brand in Italy is on point. Combining the purity of product photography and simple, modern design, the team creates a clean, honest look and feel across the product line. I worry the typographical content gets a little lost over top some of the products, but in person I’m sure it’s quite readable.

Designed by Auge Design in Florence, Italy
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Photographer & Food Stylist: Claudia Castaldi



Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.



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