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Black Bear smoked food branding & packaging

Black Bear smoked food branding & packaging

Black Bear smoked food product branding and packaging by Chiapa Design in Sao Paulo, Brazil

The packaging and identity for Black Bear is a meld of surreal photography, illustration, and beautifully minimal layouts. A bear leads the imagery as a nod to the relationship between bears and salmon, the brand’s flagship smoked product. This imagery melds perfectly with the forestry and natural landscape imagery all in black and white, high contrast. This adds an anchoring element to the product line while bolstering the modern starkness of the rest of the layout.

Designed by Chiapa Design


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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