Odissea food packaging design

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I was strolling through the folder where I store projects I intend to share. It dawned on me that I had some stuff from years ago that never posted. Maybe I got excited about a new project I found, or simply forgot to post. Either way, there it sat patiently waiting for me to give it its just due.

This is Odissea, a seafood brand with a semi-classic, semi-quirky identity. The visual metaphors take their cues from the metaphoric name, a nod to Homer’s epic. With that inspiration the design team crafted a bifurcated packaging aesthetic that joins classic illustrations of sea monsters with photographic depictions of the actual food product. This visual split creates a natural layout for the typography and brand elements making the packaging suite look fresh, clean, and intriguing. All things you want with seafood.

Designed by The Brandlab™ in Peru


Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.